DIGITAL MARKETING TRAINING

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Why Choose US ?


Arraysoft Academy is one of the pioneer education institute since 2004. We have 16 years of experience in the field of IT training. We have trained large number of students of diploma and degree engineering as well as we also provides trainning for basic computer courses. We at ArraySoft Computer Academy have expertise in varies field and provide Help . We offer offline material for better performance .

Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Our institute will teach from the basic of Digital Marketing, starting from what is Marketing and the difference between Traditional Marketing and Digital Marketing. We will also teach you why the shift from traditional to digital marketing is required. The course will involve all the trends and techniques of Digital Marketing. The whole course curriculum will be discussed in the first lecture 'Digital Marketing overview'.

    Course Content :


  • What is Marketing ?

  • How many types of Marketing ?

  • Difference between Traditional and Digital Marketing ?

  • What is Digital Marketing ?

  • Benefits of Digital Marketing

  • The scope of Digital Marketing

  • Digital Marketing tools and techniques

  • Live case studies of business

  • Freelancing projects


PROGRAM BENEFITS :


  • Develop the skills to build an actionable digital marketing strategy that aligns with your business goals.

  • Apply concepts learned in class in a final team project, and create your own digital strategy when you return to work.

  • Examine how companies use different strategies to reach target audiences and learn how to incorporate them creatively in your own organization.

  • Learn to develop a digital plan that breaks up groupthink and aligns departments around a common vision.

  • Expand your definition of ROI and determine which KPIs can be applied to your digital plans.

  • Share ideas and challenges with a dynamic peer group of global digital marketers and enjoy multiple networking opportunities.

  • Enjoy an engaging student-led tour of Harvard Yard to connect you to the campus and its history.

  • Earn a Certificate of Participation from the Harvard University Division of Continuing Education.


TOPICS COVERED :


  • Consumer behavior changes resulting from advancement in communications technology

  • Customer personas and journeys

  • Data and data markets

  • Digital display and social media advertising

  • Digital transformation and the impact on companies

  • Storytelling for brands in a digital world

  • The pros and cons of influencer marketing

  • Social media strategies

  • Search engine optimization (SEO) and search engine marketing (SEM)

  • Crisis communications and preparation